The Power of Connections, Communication, and Collaboration: The Three C’s of Business Analysis

Two multiethnic business people handshaking over the implementation of the three c’s of business analysis

This blog post is based on an original article written by Sarah Mullen on June 7, 2023, for the publication

The original article can be found here.

As a Business Analyst, there are three fundamental aspects that play a pivotal role in your ability to excel in your role: connections, communication, and collaboration. These three C’s form the foundation upon which successful projects are built. In this blog post, we will explore the significance of each of these elements and how they contribute to our effectiveness as Business Analysts.

Building Business Analysis Connections

Building connections is an essential part of our role as Business Analysts. These connections extend beyond our immediate team and involve stakeholders, development and QA teams, product owners, and other individuals interested in the project. These relationships are invaluable sources of information and support. When we have established connections, we can tap into a wealth of knowledge and expertise, making it easier to gather the necessary information when we need it.

The longer we work with a company, the more time we have to cultivate and strengthen these connections. Simple interactions like casual conversations in the breakroom or reaching out with a question go a long way in deepening these relationships. While established connections provide a head start, it’s important to acknowledge the challenge of working with individuals with whom we have no prior experience. In such cases, time constraints may make it more difficult to understand their processes and find ways to contribute effectively.

Effective Communication

Communication is the lifeblood of any successful project, and as Business Analysts, it is crucial for us to establish effective communication practices. Each stakeholder may have their own preferences when it comes to receiving and sharing information. Some prefer email, others favour instant messaging, while some may require face-to-face meetings. Understanding and adapting to these preferences early on is key to seamless communication.

Having previously worked with many stakeholders, I already had a good understanding of their preferred communication methods, which made it easier to jump back in and obtain the necessary answers. However, when working with new individuals, we may still be in the process of figuring out the most effective ways to communicate. Additionally, the physical proximity of team members, whether co-located or remote, can also impact communication dynamics. Walking to someone’s desk for a quick discussion is often more efficient than sending a meeting invite.

The Power of Collaboration within Business Analysis

Collaboration is the glue that brings everything together. As Business Analysts, it is our responsibility to foster collaboration among stakeholders and team members. Collaboration, as defined by Webster’s dictionary, involves working jointly with others in an intellectual endeavour. It encompasses a range of activities, such as requirements elicitation sessions, working with UX designers and product managers to align design with requirements, and engaging developers and testers to review stories and assess effort levels.

Acting as the bridge between various parties, we facilitate discussions and ensure that all stakeholders are involved. Decisions made without proper collaboration can lead to missed requirements, incorrect implementations, and dissatisfied clients. We gain a holistic understanding of the big picture by actively participating in collaboration sessions and encouraging stakeholders to collaborate amongst themselves. This knowledge enables us to ensure that the requirements align with the design and implementation, ultimately delivering the intended outcome to the client.


In conclusion, connections, communication, and collaboration are the three pillars that underpin successful Business Analysis. By fostering solid connections, establishing effective communication practices, and promoting collaboration, we can navigate even the most challenging projects with ease. These elements serve as our guiding principles and enable us to thrive in the fast-paced and dynamic world of Business Analysis. So, let’s embrace the power of connections, communicate effectively, and collaborate wholeheartedly to create impactful outcomes for our projects and clients.

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